Seedlip built the non-alcoholic category but risked losing what made it special from the beginning, so Diageo needed to move the brand from the creator of a category to a leader within it.

To reach for Seedlip is to reimagine what’s possible, so we created a brand world that amplifies the brand’s visionary approach to engagement by incorporating vibrant colors found in nature and turning ingredients (literally and figuratively) into playfully captivating works of art. We showcase Seedlip’s confidence and allure through unexpected angles, illustrations, and staging that creatively honor nature, applying a visual approach that celebrates natural states in curiously captivating ways.

"This brand could lead the way Diageo approaches luxury."

–Steve Honour, Diageo Global Design Lead

Created for Pearlfisher.

Design Idea & Principles
Brandbook